Rational Investing with Ratios: Implementing Ratios with Enterprise Value and Behavioral Finance - Hardcover

by Yannick Coulon (Author)

Addresses Enterprise Value, a new important metric not very well covered and understoodCovers small firms as well as corporationsFeatures case studies of Alibaba, Amazon and Walmart

Back Jacket

"Offering an interesting contribution by expanding ratios beyond their immediate applicability, this book is a must-read for both students and professionals in the accounting and finance fields, especially those keen to stay up to date with the latest information."

--Razvan Hoinaru, Queen Mary University of London, UK

Explaining the underlying logic behind financial ratios, this book adds to the discussion on the importance and implementation of ratios and illustrates the essential role that they play in company evaluations and investment screening. The author explores how ratios establish a proportional relationship between accounting and market data, and when well-integrated into a global company vision, can become powerful indicators capable of outlining relevant information and identifying warning signs. Going beyond merely listing possible ratios and looking further into their implementation, each ratio family is demonstrated with numerous graphs and practical case studies involving companies such as Amazon, Walmart and Alibaba. With a focus on behavioral finance and enterprise value, this innovative Palgrave Pivot will be of interest to investors, bankers and entrepreneurs, as well as finance scholars and students.

Author Biography

Yannick Coulon has studied at business schools in France, Germany and Switzerland, and holds an MBA and certificate in behavioral finance. Currently an investor and manager in the golf industry, he has many years of experience working for UBS Global Asset Management in Switzerland, and as the European Product Manager for the Zip drive developed by Iomega, USA. Yannick also teaches finance (including behavioral finance) at a business school in Brittany, France, and has written three books in this area.